Free · 900+ logos

Logo Color Game

One part of the logo is the wrong colour

A logo you have seen a thousand times appears with one element in the wrong colour. You restore it with sliders, and the score tells you how close your memory of the brand actually is.

  • 01One element of each logo is recoloured
  • 02Restore it with hue and lightness sliders
  • 03Over 900 brand logos in the set
  • 04No account, unlimited rounds
01

You know the logo, not the hex value

Almost everyone recognises a brand mark instantly and almost nobody can say what blue it uses. The game sits in that gap.

Recognition is fast; reproduction is a different kind of knowledge, and the sliders expose which one you have.

Logo Color game@logocolor

What is wrong in each logo

One element of the mark is filled with a colour that does not belong. It might be the background behind a letter, a shape inside the symbol or the wordmark itself. Everything else stays correct, so the error has to be found before it can be fixed.

A logo mark with one shape highlighted in an obviously wrong colour
Logo Color game@logocolor

Finding the error before fixing it

Some altered colours are jarring and some are only slightly off, which makes the first glance unreliable. Comparing the suspect element against the rest of the mark is the usual method: a true brand palette tends to repeat one or two colours, so a stray shade stands out against its neighbours.

Two versions of the same mark, one with a mismatched element
Logo Color game@logocolor

Why brand colours are hard to reproduce

Memory stores the shape and the general impression, not the value. Most people can say a brand is red without being able to say whether it leans orange or blue. The sliders remove the shortlist, so guessing between two familiar reds is not an option.

A row of similar reds with no labels to choose between them
Logo Color game@logocolor

The 900-logo set and repeat rounds

With more than 900 marks in the pool, a run rarely repeats a brand. Familiar global logos sit alongside regional ones, which means the game tests exposure as much as colour memory. Rounds you get badly wrong are usually brands you have seen but never looked at.

A wall of logo silhouettes with one tile pulled forward
02

What the game provides

A familiar mark, one wrong colour and a slider to fix it.

01

One altered element per logo

Exactly one part is wrong, so the task is bounded. You are not rebuilding the whole identity, only the piece that does not match.

02

Sliders instead of a palette

Adjust hue and lightness continuously. Nothing offers a set of likely brand colours, so the answer has to come from memory rather than elimination.

03

Over 900 logos

The pool mixes global brands with smaller ones. A round may test a mark you see daily or one you have never consciously noticed.

04

A closeness score

The result measures the distance between your colour and the real one. Being in the right family still scores differently from being exact.

03

Three steps to a fix

Spot it, match it, submit it.

  1. Find the element that is off

    Scan the mark for the part that clashes with the rest of the palette. Occasionally the wrong colour is close enough that only comparison reveals it.

  2. Set the colour you remember

    Use the sliders to bring the element back to the shade you associate with the brand. Commit to the first colour that feels right rather than cycling.

  3. See the real brand colour

    The reveal shows the correct shade beside yours and the distance between them, then moves on to a new logo.

04

Testing brand memory

Three players on what they got wrong.

I work with these palettes daily and still miss the smaller brands. The sliders make the difference between knowing a colour and recognising it obvious.
IFInes F.Marketing
I assumed most logos were pure primaries. Half of them are slightly muted, and my first ten rounds were all too saturated.
KDKarl D.Plays on the train
The reveal is the useful part. Seeing the real shade next to mine recalibrates my eye for the next logo rather than just ending the round.
MLMei L.Illustrator
05

Logo colour questions

How the marks are altered and scored.

A logo you know, in the wrong colour

Find the element that does not belong, then put the right shade back where it was.

Fix the first logo